The Home Depot, a company which was co-founded by Arthur Blank (the owner of the Atlanta Falcons) has decided to fully embrace mobile commerce by forming a partnership with Scanbuy. Home Depot shoppers will now be able to scan these codes, like the one pictured below, to see how-to videos, buying guides, product demos, and more.If a consumer scans the code outside of a Home Depot, they can make purchases.
Scanbuy reports that nearly 25 million people throughout the US are in possession of barcode scanning technologies. It has also been reported that mobile barcode scanning displayed a 1,600% increase in traffic in 2010. If these numbers are correct, this could be an extremely advantageous move for Home Depot. The goal is to help connect customers with the store, and this may work, but it will be interesting to see if competitors embrace the strategy and if it turns into a profitable venture.
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