According to ATG, the number of consumers who use mobile devices to research or browse products and services has grown by 21% since November 2009 (chart to the left).
"There is a debate whether mobile is more of a transactional channel or a browsing channel, but the number of consumers who have purchased something on a mobile device based on the survey results shows it can be all of those things." - Kelly O'Neill, Director of Industry Marketing at Oracle-ATG
29% of the 1,000 individuals surveyed indicated they have made a purchase using their mobile device. This number is more than double the amount from 2009.
In my opinion, these numbers are destined to grow for the next few years as users become more comfortable making purchases on their mobile devices and as these devices become more sophisticated and user friendly.
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