Retailers: Start Using Location-Based Services!

It is officially the time (actually, it is a little late) to begin using location-based services (LBS).

Some statistics (according to JiWire):

• 50% of mobile users would like to receive location-specific advertising
• 39% of mobile users would like to receive location-specific coupons

Despite these numbers, the Pew Center and Forrester estimate that only 4%-5% of Americans have ever used these apps. As the number of people with smart phones begins to grow, so will the number of people using these apps. It seems as though most industries are beginning to embrace this phenomenon, but there still seems to be some areas which are slower at embracing the trend.