It seems as though everyone now has their own cell phone. I was actually a little surprised to see a report from CTIA that only 90% of Americans own cell phones. As of December 2010, that means that there are 302.9 million wireless subscriber connections in the US alone. Of those cell phones, 98% come SMS-enabled upon opening the box. There are some interesting figures in the table below:
When looking at the teenage population of the US, 33% of teens (aged 12-17) send more than 100 text messages per day. Going even further, 11% of teens send over 200 texts per day. These numbers are according to Flowtown, who have created an interesting graphic which is displayed below.
These numbers show that despite the rising popularity of mobile apps and rich media, SMS is still an important function for companies to consider when trying to reach their audience. It is still an effective, if not vital, medium to reach a mass audience and often does not require the heavy capital investment of developing a full-scale mobile app.
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